As an initial stepping stone to realising a larger creative media district development, Scottish Enterprise commissioned Aim to design proposals for an office space aimed at start-ups in the digital media sector. The building was constructed from recycled shipping containers in line with the modular construction ethos developed for District 10.
A BREEAM excellent standard building, District 10 provides 15 flexible workspace units each formed from two combined shipping containers. Common amenities and a break out cafe and meeting spaces support the workspaces.
The brand name and industrial design conveys cargo, transport or modular construction likened to a crating stamp. Externally, the building’s brand aesthetic origins link to the 1990s game Tetris. Each elevation is a game screen with pixelated shapes. This pixelation is carried through internally and on all branding and marketing material.
The spaces within the building have been designed to retain the industrial aesthetic of the containers, whilst creating a vibrant space that is comfortable and practical for users. Bold pixelated colour and pattern are used in communal areas to create a strong visual identity and unmistakable character for the building throughout.
“Aim’s industrial aesthetic has been applied to the building in its entirety creating an innovative and inspiring interior befitting of its past and present use.” - Isla Robb - Scottish Enterprise
“Aim have created a visually striking building that will be the cornerstone for future modular development in this significant part of Dundee’s Waterfront development.’’ - Peter Noad - Scottish Enterprise