Aim completed phase one works for single malt whisky specialists Tullibardine in 2015 including a £1.8M refurbishment of the distillery bonds, offices and lab spaces increasing the distillery maturation bond capacity by 300% and production line bottling and packaging by 90%. Brand development and distillery impact were a key development to increasing the market share of the product and to consolidate the Tullibardine brand within the craft whisky market.
Aim commenced phase II works for a new £1M visitor experience to complete the upgrade of existing visitor facilities and the distillery site overall. The project includes a new whisky trail throughout the distillery, specialist tasting rooms, a cafe, offices and merchandising area. Product display was a crucial and sensitive element of the concept proposal. Dark oak finishes and greys integrate with the core branding with subtle gold high lighting to interlace the brand and link the full product range.
“Aim’s visitor experience merges seamlessly with the brand development and is not over designed." John Torrance - Distillery Manager
“Phase I has had quite an impact. We are delighted with the brand enhancements developed by Aim. Communication and strength of brand is key in our industry if you are to be successful.” John Torrance - Distillery Manager