Aim were invited to appraise the spatial and branding potential of this city centre ‘B’ listed building. In developing the design, Aim proposed reinstating a mezzanine level in order to provide extra seating, as well as freeing up more area on the principal level for preparation areas and display of goods.

Display counters and seating within the building are visible from the street, enticing potential customers with the offer of a hot drink and a comfortable place to relax and refresh. The premises offers a variety of seating areas, each offering differing levels of privacy and enclosure.

Throughout the shop, a subtle theme is evident which aims to create a sense of welcoming familiarity. References to New York and Manhattan create feelings of nostalgia harking back to classic films and shows, and encouraging customers to relax in peace and comfort.