A dark and uninviting interior has been transformed into a fish bar restaurant; a bright characterful space full of vibrant interest. Visitors to the restaurant enjoy a peaceful meal in surroundings that echo sea-side themes. A strong yet fun brand has been developed and used throughout the interior spaces as well as the building signage, promotional material and packaging. The signature logo has helped to create a homogenous identifiable company brand for the business.
Offering a range of seafood and meat dishes, the interior is finished in whitewashed ‘beach hut’ timber and ‘engine room’ industrial pendant lighting. Fish shoal graphics run across the walls and light washes of blue and green complete the seafare environment.
“Customers love the quirky theme developed by Aim which is ideally suited to our business. The strong branding means that we can use it on all our packaging and promotional material.” - Rockpool Restaurant
“Aim’s design ideas really hit the mark. The casual sea-side theme really fits with the service and experience that we deliver. Their expertise on feature lighting has really added character to the space that we would have never thought possible.” - Rockpool Restaurant