Aim were invited as part of a national shortlist to submit design concepts for a new Careers Knowledge Centre. Approached as a prototype exercise, our Skills Development Scotland Centre concept was highly praised and chosen as 1 of 2 to be developed and constructed in the initial roll out phase.

Adopting provoking imagery and engaging themes, the zonal layout provides a series of spaces for interaction, presentation, private and semi-private consultation, workshops, and web surfing.

The forest corridor leads customers to private consultancy pods and a multi-use ‘bamboo field’ room that can double as a break out area. The media hub utilises the latest in touchscreen wireless headphone technology to communicate careers content and opportunities openly to the SDS customer base.

The eventual brand development covered issues of inclusiveness, approach, creativity and self-development.