Alongside the traditional architectural services provided, Aim were commissioned to develop Foxlake Adventures’ branding to support their new wakeboarding and water activities experience at Dundee’s City Quay. A screen of charred black timber arranged as a sinusoidal wave references the building’s setting in the water, the historic HMS Unicorn, and other elements of the immediate built environment. At the same time, the frontage provides a strong backdrop for the large FOXLAKE logo, creating a bold sense of place and a lasting impression.

Further developments, to be completed in phase II, will enhance the water-side of the facility using nautically inspired dazzle camouflage to break up the mass of the buildings and further enhance the striking aesthetic which has already been established.