Aim were invited as part of a national shortlist to submit design graphic communication and interior concepts for a new Careers Knowledge Centre. Approached as a prototype exercise, our Skills Development Scotland Centre concept was highly praised and chosen as one of two to be developed and constructed in the initial roll out phase.

Adopting provoking imagery and engaging graphic communication with barrier-free thought provoking themes, the zoned layout provides a series of spaces for interaction, presentation, private and semi-private consultation, workshops, and web surfing.

The forest corridor leads customers to private consultancy pods and a multi-use ‘bamboo field’ room that can double as a break-out area. The media hub utilises the latest in touchscreen wireless headphone technology to communicate careers content and opportunities openly to the SDS customer base.

The eventual brand development covered issues of inclusiveness, approach, creativity and self-development. It sought to break away from institutionalised career path centres and move towards the users’ working journey.