Aim completed phase one works for single malt whisky specialists Tullibardine including a £1.8M refurbishment of the distillery bonds, offices and laboratory spaces increasing the distillery maturation bond capacity by 300% and production line bottling and packaging by 90%.
Aim commenced and completed phase II works, a new £1M visitor experience, to complete the upgrade of existing visitor facilities and the distillery site overall. The project included a new whisky trail throughout the distillery, specialist tasting rooms, a cafe, offices and merchandising area.
Brand development and maximising the distillery’s impact were key objectives to increasing market awareness of the product and to consolidate the Tullibardine brand within the craft whisky market. The new experience concentrates on the elite whisky brand’s ‘craft-whisky’ appeal introducing a mix of modern chic and rustic environments to enrich the visitor experience and enhance the brand appeal.
Product display was a crucial and sensitive element of the concept proposal. Dark oak finishes and greys integrate with the core branding with subtle gold highlighting to interlace the brand and link the full product range.
Phase III works are due to commence early next year.
“Aim’s visitor experience merges seamlessly with the brand development and is not over designed." John Torrance - Distillery Manager
“Phase I has had quite an impact. We are delighted with the brand enhancements developed by Aim. Communication and strength of brand is key in our industry if you are to be successful.” John Torrance - Distillery Manager