As part of the temporary enhancements to Dundee’s emerging waterfront, Aim Design were commissioned to develop proposals for a versatile creative retail experience formed from shipping containers. CUBE was designed to be transferrable to different sites in Dundee and around the UK as a re-generator for frustrated and stagnated inner-city sites.
CUBE, is a series of 10ft, 20ft and 40ft incubator retail spaces staggered to provide a faceted street frontage with container ends opened to the street.
Each container is coloured to graduate a pastel range along the façade. A series of 10ft containers situated on top of the retail units act as light boxes advertising the creative arts events and heratage that Dundee and its surrounding communities have to offer.